Internal links are a GREAT way to optimize your content for users and search engines. A keyword with a high search volume attracts more organic search traffic but is also more competitive. Targeting high-volume keywords means competing with high-quality sites that have higher authority. A good starting point for competitive analysis is to uncover which keywords your competitors are targeting and where they rank. You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting. You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page.
The accompanying screenshot highlights how our strategic GBP optimization, regular updates, and targeted backlink strategy have propelled Pape-Dawson to consistently dominate the local map pack. This multi-faceted approach not only drove significant local traffic but also solidified their reputation as a leading civil engineering firm across every market we targeted. Implementing LocalBusiness schema is essential for conveying critical BHS Links business information—such as your name, address, phone number, and operating hours—to search engines. At the time of writing this, according to Ahrefs, Angi has over 436,452 landing pages.
Are you struggling to get more traffic?
I added Mad Rabbit to this list because it’s a great example of a Shopify store that solves a true problem. And because their products solve a real problem, it makes them a great candidate for SEO. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two.
Use a Search Engine Friendly CMS (Like WordPress)
- And I hope to keep growing it and documenting the process here, on my YouTube channel (Marketer Milk), and in my course.
- The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics.
- They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr.
- SEO can support social media, paid advertising, email marketing, influencer marketing, content marketing, and more.
Also, if you have a Google Ads account, you can even check the pay-per-click for certain search terms. Those with high pay-per-click are usually harder to rank in organic search. Although link building is the central aspect of this SEO strategy, every activity that takes place off a site is considered off-page SEO, and you shouldn’t overlook it. Thus, creating SEO-friendly content with these factors in mind can significantly boost your search results.
Google’s emphasis on citations—how many websites link to your website? Finding out a keyword’s monthly search volume, or the number of times it has been searched online in a given month can make it easier to discover popular topics in your niche. The goal is to optimise elements in all three categories and have them operate harmoniously. In this article, you’ll learn why SEO marketing is important and steps you can take to improve your SEO content marketing efforts. Of course, you don’t need to go through your list manually like this.
Here’s how to do SEO optimization for images:
High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. In comparison, the SEO strategy discussed here focuses on ranking organically in search results and earning organic traffic. Organic SEO relies on those user intent and quality content signals to attract visitors.
To create your content mind map, you will need to brainstorm the main topics and subtopics for your blog or website. The goal of the mind map is to drive keyword research, content production, and overall content strategy. Free tools that you can connect to Squarespace, like Google Search Console or Bing Webmaster Tools, can help you get started. You can also review your website’s keyword analytics to find out which terms are already driving visitors to your website. Several major Google search engine changes starting in 2011 changed the SEO industry forever. In particular, Google updates started to target (and punish) spam and low-quality websites.